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EXPERIENCE:

ART DIRECTOR

Virgin Pulse - formerly Welltok | Denver, CO | 2018 - PRESENT

Develop integrated marketing campaigns, intuitive user experiences for consumer-facing websites, assorted print
pieces and digital assets for one of the most powerful digital health brands in the market.

•    Create inspiring and brand-building creative concepts and campaigns that work in a truly integrated way, both online and offline
•    Responsible for the quality of execution and quality of thinking
•    Collaborate with copywriters and managers to develop creative concepts and executions of assigned projects
•    Effectively communicate concepts and hand off to developers for execution
•    Direct video and photo shoots
•    Manage creative resources and servers

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ART DIRECTOR
Gaiam (Fit For Life LLC) | Louisville, CO | 2011 - 2017        
Designed packaging and marketing campaigns for Gaiam’s fitness accessories and media titles which are sold in more than 38,000 stores worldwide. Retail outlets that carry the company’s products include Lord and Taylor, Target, Macy’s, Kohls, Wal-Mart Stores, Amazon.com, Costco, Best Buy, Bed Bath and Beyond, Dick’s Sporting Goods, Whole Foods, and several others.
•    Directed photo shoots with talent models and photographer
•    Created packaging specifications and constructed mock-ups for client presentation
•    Product development and design including 3D renderings
•    Packaging design and manipulate product dielines
•    Design visual concepts that showcase and promote the brand, develop retail planograms and PowerPoint presentations
•    Produced and designed various advertisements, logos, company DVDs, brand identities, and custom designs for brand communication

SENIOR DESIGNER
Ultimate Electronics, Inc. | Thornton, CO | 2006- 2011  
As the company’s lead designer, responsible for coordinating, organizing, and art directing the company’s weekly newspaper inserts for distribution in 14 states with an audience of five million people. Also designed miscellaneous projects involving magazine and print ads; visual merchandise; catalogs; direct mail; internal training/presentation materials and associated corporate identity pieces for a major

mid-to-high-end consumer electronics retailer operating in 14 states with 46 total stores.

•    Created company branding standards and actively managed their implementation
•    Serve as Marketing Department’s lead contact with the merchandising team and external vendors (Sony, Panasonic, JVC, Canon, etc.)
•    Assist in art directing the quarterly catalog, collaborating with the design team’s layout, photography, merchandising and

      strategic planning
•    Work closely with outside print vendors, traveling around the country for press checks
•    Design miscellaneous projects involving magazine and print ads; visual merchandise; direct mail; internal training/presentation

      materials and associated corporate identity pieces for a major mid-to-high-end consumer electronics retailer operating in

      14 states with 46 total stores

ART DIRECTOR
Etoys Direct, Inc. | Denver, CO | 2004- 2006
Concepted, designed and laid-out catalogs for eToys, Sears Roebuck and MyTwinn. Arranged and oversaw each step of the catalog production process, setting colors at press check and performing all other quality control measures with the print vendor. Also developed a complete portfolio of marketing materials and related corporate communications for these outlets.

•    Art directed a team of freelance designers in the complete production process of each catalog
•    Directed photo shoots with talent models and photographers
•    Arranged and oversaw each step of the catalog production process, setting colors at press check and performing all other

      quality control measures with the print vendor
•    Managed and organized the company’s asset database

DESIGNER/VISUAL MERCHANDISING COORDINATOR
Ultimate Electronics, Inc. | Thornton, CO | 2001- 2004 
Designed and assisted in art directing the six catalogs created during the calendar year. Involved in page layout, photography, merchandising, and strategic planning, assisting in the production of over four million copies. Partnered with the 20+ member marketing team to conceive and produce related marketing materials, including direct mail and in-store messaging. Primary designer for all Visual Merchandise materials.

•    Partnered with the 20+ member marketing team to conceive and produce related marketing materials, including direct mail

      and in-store messaging
•    Primary designer for all Visual Merchandise (Point of Purchase) materials

PROJECT MANAGER/ PRODUCTION ARTIST
Focus Designs, Inc. | Denver, CO | 1999- 2001 
Designed and developed logos; corporate identity pieces; illustrations; websites; motion graphics; 3D modeling and computer animations.

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EDUCATION:

COLORADO INSTITUTE OF ART

Denver, CO | 1996 - 1998
•    Associate of Applied Science Degree in Computer Animation and Visual Communications
•    Dean’s List